What drives your business?

Anne Matalonis challenged our students to think deeply about their plan, their vision, and their values—and why those elements matter just as much as the product or service itself. Through her presentation, students explored the importance of strong mission, vision, and values, and how those guide decision-making, customer service, and long-term success.

One powerful takeaway: a loyal customer is worth up to 10× the value of their initial purchase. Building trust, consistency, and meaningful relationships isn’t just good business—it’s smart business.

A great reminder that how you operate matters just as much as what you sell.